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Sparrow Management Consultancy (SMC) wanted a new site to reflect the growth of the company and a new way to market and advertise jobs. Best served cold got involved early on, producing a new site that allowed easy updates of new jobs and a simple news system.

In order for this site to work to its full potential we needed to make sure that the site was fully accessible and search engine friendly. By designing and building the site with accessibility in mind and using “semantic markup” for the code we were able to create a site that is quick, easy to follow and simple for SMC to update. Within a few weeks of launch the site was appearing in the top ten on Google for a number of search queries including: Sparrow management, Sparrow consultancy, Sparrow business development and Sparrow oil.
Sparrow Management Consultancy
Best Served Cold is a web design company that provides a professional service with a personal touch. From start to finish you will deal with a dedicated team ensuring you can always talk directly to the people responsible for your site.
Based in North Hertfordshire we are ideally placed to meet clients from London or Cambridge and more locally in Bedfordshire, Cambridgeshire and Hertfordshire. We have dealt successfully with clients from all around the UK.
Although Best Served Cold is still a small company, we don’t think that should mean our websites are small. We aim to design high quality sites and deliver cost effective service to all our clients. From small, local businesses to national companies we will deliver the same level of service.
We build sites to full accessibility standards and work to ensure every website is designed and coded to a high level. All sites are coded with search engine optimisation in mind to make sure they have the best chance of being found and indexed by search engines quickly and efficiently.
Whether you need a brand new site to promote your business, or a redesign update of an existing site, we have the skills to manage the project from start to finish.
Our website design clients range from small start-up companies to large organisations and everything in between. With our combined experience in graphic design, website development, e-commerce systems and content management utilities, you can be confident that whatever your project demands, we can deliver. Browse our case studies and when you are convinced of our abilities, you may request your no cost, no obligation quote via our secure contact form.
We have designed and built sites covering a wide range of businesses and used our online marketing knowledge to promote these sites in the UK, Ireland and the USA.
Very simply: best served cold can provide a complete solution for any business web site.
best served cold use many methods to ensure that their sites continue to achieve the best possible rankings and exposure within the world wide web. We have detailed some examples of what we can do for you within these pages. During the web design process we ensure that your site is optimised for search engines so that it will get indexed efficiently and correctly. Search Engine Optimisation (SEO) ensures that the site is easy to read by any system and therefore more accessible.
Another factor best served cold take into consideration is how accessible the site is. This ensures that the site is readable by screen readers and other tools that aid the visually impaired and other users. The idea behind fully accessible websites is that anyone is able to read, understand and use the website regardless of ability. The more accessible your site is the more professional it looks and the happier the search engines are to scan and rank it above your competitors.
Of course, these are only a few of the many factors taken into consideration by best served cold whilst designing your site; rest assured that our designers take every endeavour to maintain a relevant and up to date knowledge of current internet trends. This allows us to keep your site at the forefront of web technology if maintained in house by us.
The Wales Women’s National Lacrosse Team had a requirement for an internet presence combining an intelligent design and an efficient layout.
We provided a clean design combining elements from the team logo and colours with an in-depth forum and news system that can be easily updated and administered remotely. Within a few weeks of launch the forum had almost 100 members from across the world. The site has also become the standard point of contact between coaching staff and players.

The site is fully accessible and we ensured that the code was search engine friendly, as a result the site now enjoys a Google Page Rank of 6 and can be found high in most search engines for terms such as: welsh lacrosse, wales women’s lacrosse and wales lacrosse association.
Wales Women’s National Lacrosse Team
From start to finish Best Served Cold will provide a complete solution for your website. We can help to redesign an existing site to bring it up to date or we can discuss a new site and the best way to get your company or idea online and working for you. No matter the size or expectations you have of a website we are happy to talk to you about the best way to design, produce and market your site.
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Best Served Cold are two web developers who design, code, build and programme websites. With a combined internet, design and programming experience of over 15 years we have worked on numerous websites from the very small to the very biggest. We have experience of corporate business environments as well as startup companies. Based in Hertfordshire we are well placed to talk to clients from all over the South East of England, Cambridge and London.
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Website design or web design is a general term used by lots of different people to describe the process of creating a website. More specifically the design of a website is most often described as the front-end, layout and visual side of the site. The process behind the design of a new website can often be confusing and seem daunting to many people with little or no knowledge of design and programming.
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